Task
To analyze existing internal communication channels, collect business requirements, identify key target audiences, develop intranet concept and intranet design, write technical requirements, and provide recommendations for intranet team and launch.
Date july 2019
Client STEP
Owner HR + IT
Number of users 300+
Geography Russia and European countries
IT platform Bitrix24
“The audit was useful. Qualified help allowed us to formulate the concept of how our intranet should look and what functions should be performed. All this formed the basis of the task, and we began to choose a contractor for this work"
Analysis and collection of requirements
We analyzed internal documents: HR data about employees, company newsletter, examples of work documents. Conducted interviews with business customers: founders, HR management, IT management, COO, and interviews with target audiences: office and construction site employees.
Defining target audiences using Persona method
We analyzed the target audience using the Persona method, identified 4 key personas, internal communication channels, existing technical solutions in the company. Identified pain points of employees and possible tools for its solution on the intranet
Concept development
Developed an intranet creation concept, determined the purpose, principles of creation, the structure of the main page and an employee personal account, the composition of the mobile version of the intranet, the navigation concept, the stages of implementation of intranet modules, the roadmap of the project.
Design development
Developed the structure and design of the home page and personal account. The structure of the main page includes a unified news feed, status updates of current projects, birthdays, vacancies, a calendar of events, video broadcast from construction sites. The structure of an employee personal account includes photo and contact information, information about the manager, position in the structure, participation in projects.
Development of business requirements
Developed 9 business requirements for modules: home page, employee personal account, project, community, search, news editor, telephone directory and organizational structure, training section, and statistics of visits.
Recommendations
Provided recommendations for:
— Distribution of roles between the owner and co-owner of the intranet
— Intranet team structure: for the period of the intranet implementation project and after launch
— Contents of accompanying documentation for the intranet
— Promotion of intranet among employees
— Involvement of top managers
— Organization of mobile access
— Selection of a contractor
Defined the team's tasks by roles at the stages of intranet development, formed requirements for an intranet manager and his salary expectations in St. Petersburg
business trip to St. Petersburg
video conferences with customers
interviews with representatives of different categories of employees
technical modules described in business requirements
modules rendered within design layouts
pages in the intranet concept
Learning portal concept
Design guidelines
Recommendations for information support and content plan
Promotion recommendations
