Task
To analyze existing internal solutions, to interview users and business clients, to develop the intranet renovation concept and design of key modules
Date april 2020
Owner Internal Communications
Number of users 200 000+
Geography All Russia
IT platform MS Sharepoint
Interview with business clients
Interviewed 30+ business clients, including employees of all retail chains, a logistics company, publishers of the existing intranet, representatives of all retail chains in the regions
Created personas of the target audience
Interviewed 80+ employees from different categories:
— Office employees: executives, managers, specialists in the central office, all retail chains, a logistics company;
— Employees of stores of all retail chains: directors, deputy directors, managers, merchandise managers, cashiers, bakers, visited stores in the Moscow region;
— Employees of the Department of Transport: managers of a transport company, a distribution center, and a convoy, drivers
Intranet audit
Audit of existing intranet solutions.
Examined:
— Popular cases of intranet usage
— How the information and technical support is organized
— Activity of departments in terms of content publishing and functional development
Analyzed:
— Attendance statistics
— Social networks as a tool for internal communications of the company
— Results of the Intranet Content Trust Survey
Benchmark
We compared the intranet with 100 Russian and 200 foreign companies.
100+ Russian companies
The comparison included:
— 15 retail companies, including grocery companies with more than 50 000 employees
— 22 large companies with more than 50 000 employees
— 24 companies with the best intranet practices
200+ companies from 21 countries, including:
— 6 retail companies
— 8 IT companies
— 12 financial
— 48 municipalities
— 122 companies with digital workplace
Analyzed internal documents, research results, created a list of 800 improvements
Concept development
We developed:
— An approach to integrating all intranet solutions within companies
— Approach to content personalization
— Navigation
— The structure of the personal account
— Composition of the mobile version
— Project roadmap
We identified 7 key principles of intranet renovation. Gave recommendations on the structure and composition of the intranet team, prioritized the list of improvements to the corporate portal taking into account the new concept
Design of key sections and services
We developed the design of key tools, sections, and services. We got more than 20 layouts, including:
— Personalized home page
— Personal Account
— Benefits page
— Corporate center
— All news
— Projects
Recommendations
We developed recommendations on 16 key areas that are important for intranet maintenance:
— Development strategy
— Ownership
— Involvement of top management
— Communication and social functions
— Integrations
— Intranet mobility
— Employee Directory
— Ease of use
— Traffic analytics
— Intranet search
— Navigation
— Home page
— Efficiency mark
— Collaboration
— Content
— HR functions
interviews with business clients
in-depth interviews with representatives of different categories of employees
intranets were taken for benchmark
design layouts
pages contain the final report of the intranet audit
intranet solutions analyzed
The 226 page report included the following key sections:
Current status and interviews for business clients
Defining target audiences using the persona method
Intranet concept development
Design creation
