To audit the concept of a single intranet of the group, to do the research on the target audience’ pain points, to create an intranet design and a video for participation in international awards.

Release date october 2020

What did we do:

1. Analysis and audit of the intranet renovation concept of M.Video-Eldorado group, 10+ interviews with business clients, and in-depth interviews with 60+ users. We identified 4 key intranet personas, their pains, motivation, UX problems of current solutions.

2. Correction of the intranet renovation concept, taking into account the tasks of the business and the pains of a key persona — a store employee.

3. Developed an intranet design concept, personalization approach, including for a personal account and a home page. We created a UI guide for three brand books. Intranet structure and navigation development.

4. Consultations on improving user experience, developing UX intranet, daily work in the agile-team of the project for 2.5 months.

5. Created a video about the project for participation in the international Intranet and Digital Workplace Awards.


Результаты-2.jpeg4 key persons for EM.Life 2.0 intranet


М.Видео-Эльдорадо_Дизайн.jpg Evolution of prototypes: from the first draft to the final version

М.Видео-Эльдорадо_Дизайн-2.jpg Layouts of the mobile version with a personalization approach

М.Видео-Эльдорадо_Дизайн-3.jpg Directory of elements, UI-kit

Product team
Number of users
Number of users
28 500+
All Russia
IT platform
IT platform
Own development


Russian Intranet Awards

Intranet and Digital Workplace Awards

<p> <a target="_blank" href="">The most prestigious award in the intranet industry</a>, for which the strongest teams around the world are fighting. The cases of the contestants are evaluated by consultants from Australia, the USA, Denmark, Great Britain. Only experts with 10+ years of experience in intranet space, communications, analytics and consulting are invited to the jury. </p> <p> The award ceremony is held annually in three countries: the United States, Great Britain and Australia. The winners and prize-winners of the competition in different years were Russian companies: Rambler, Moscow Domodedovo Airport, the Bank of Russia, Avito, NLMK and DOM.RF. </p>

About the project in media
HR Tech “M.Video-Eldorado”: how the product approach allowed us to create our own intranet from scratch in six months
Read more at Prog.World
interviews with business customers
in-depth interviews
hours of UX consulting
design layouts

Project team

Project manager
Nadezhda Sholokhova
Business customer interviews
Nadezhda Sholokhova
In-depth interviews with employees
Nadezhda Sholokhova
Concept audit
Nadezhda Sholokhova
Mikhail Prosvirnin
UX consulting
Project preparation
Sergei Smaglii
Contact us

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