To audit the concept of a single intranet of the group, to do the research on the target audience’ pain points, to create an intranet design and a video for participation in international awards.
What did we do:
1. Analysis and audit of the intranet renovation concept of M.Video-Eldorado group, 10+ interviews with business clients, and in-depth interviews with 60+ users. We identified 4 key intranet personas, their pains, motivation, UX problems of current solutions.
2. Correction of the intranet renovation concept, taking into account the tasks of the business and the pains of a key persona — a store employee.
3. Developed an intranet design concept, personalization approach, including for a personal account and a home page. We created a UI guide for three brand books. Intranet structure and navigation development.
4. Consultations on improving user experience, developing UX intranet, daily work in the agile-team of the project for 2.5 months.
5. Created a video about the project for participation in the international Intranet and Digital Workplace Awards.
Result
4 key persons for EM.Life 2.0 intranet
Design
Evolution of prototypes: from the first draft to the final version
Layouts of the mobile version with a personalization approach
Directory of elements, UI-kit
About
Owner
Product team
Number of users
28 500+
Geography
All Russia
IT platform
Own development
