Task

To audit the concept of a single intranet of the group, to do the research on the target audience’ pain points, to create an intranet design and a video for participation in international awards.

Release date october 2020

What did we do:


1. Analysis and audit of the intranet renovation concept of M.Video-Eldorado group, 10+ interviews with business clients, and in-depth interviews with 60+ users. We identified 4 key intranet personas, their pains, motivation, UX problems of current solutions.

2. Correction of the intranet renovation concept, taking into account the tasks of the business and the pains of a key persona — a store employee.

3. Developed an intranet design concept, personalization approach, including for a personal account and a home page. We created a UI guide for three brand books. Intranet structure and navigation development.

4. Consultations on improving user experience, developing UX intranet, daily work in the agile-team of the project for 2.5 months.

5. Created a video about the project for participation in the international Intranet and Digital Workplace Awards.


Result

Результаты-2.jpeg4 key persons for EM.Life 2.0 intranet


Design

М.Видео-Эльдорадо_Дизайн.jpg Evolution of prototypes: from the first draft to the final version


М.Видео-Эльдорадо_Дизайн-2.jpg Layouts of the mobile version with a personalization approach


М.Видео-Эльдорадо_Дизайн-3.jpg Directory of elements, UI-kit

About
Owner
Owner
Product team
Number of users
Number of users
28 500+
Geography
Geography
All Russia
IT platform
IT platform
Own development

Awards

Russian Intranet Awards

Intranet and Digital Workplace Awards

WRITE ABOUT THE PROJECT
HR Tech “M.Video-Eldorado”: how the product approach allowed us to create our own intranet from scratch in six months
Read more at Prog.World
10+
interviews with business customers
60+
in-depth interviews
80
hours of UX consulting
10
design layouts

Project team

Project manager
Business customer interviews
In-depth interviews with employees
Design
Mikhail Prosvirnin
UX consulting
Project preparation
Sergei Smaglii
Contact us

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