Transneft — the world’s largest oil pipeline company — executed an unparalleled project of «Zapolyarye-Purpe» trunk pipeline in the extreme north of Russia. The pipeline was built in the most challenging climatic and natural conditions: abnormally low temperatures, permafrost, boggy grounds and floods, as well as major and minor streams.

The heroism, fortitude, enthusiasm, and courage of all the employees of Transneft who contributed to the success of this grand-scale project helped us to determine the concept of the video and its design.

We deсided that the right emotional message of this video should be about pride — pride for the outstanding people involved in this project, pride for the work that they have done, and for the challenges that they have coped with. We also decided to touch upon the topic of childhood ideals, how important it is to dream, to think big, and to do everything to achieve your dreams, surmounting all the challenges.

From the technical standpoint, in order to add to our ideas of sincerity and real life, we chose to use a hand camera.