Contact lenses are the most common part of daily routine for people with visual impairments. What could have happened if there were no lenses?
In the commercial, we showed the most seemingly impossible at first glance events: the hero dresses absurdly, gets into the wrong car, meets a dangerous granny shooting at him with a revolver, while a Doberman runs after him, knocks a man down in the office corridor, comes to a meeting, where he receives some mocking from colleagues and the boss’s indignation.
But all this might not have happened if our hero had used contact lenses in the morning.
Working on this project, we tried to create a whole cinema world where anything is possible, while very responsibly maintaining the rhythm, light and color style, and remembering that every action played out in the frame will be played in reverse order.