To create a brand image
As part of the art direction and media design training course at the HSE School of design, a concept for a new lipstick was developed, a logo and a packaging design were created.
List of main competitors: MAC, Maybelline, IT Cosmetics, Rimmel, Kat Von D, Clinique, Estée Lauder, Urban Decay, Too Faced.
Advantages: only lip care-specialization on the lips, the choice of flavor with natural extracts of oils.
Rivelty team created a living, emotional and hooligan way of lipstick.