Two Alfa-Bank Onboarding videos

Task

to boost the turnout of the onboarding event that Alfa-Bank organizes for its new clients

Release date march 2017
Client Alfa Bank

Alfa-Bank is known for its unconventional approach to customer service and for special care for its clients. Among other things, for each new client, they organize an onboarding event called ‘Welcome to Alfa-Bank’.

Due to the fact that oftentimes the clients do not have a clue about what this event has in store for them, they fail to turn up, thus missing such a great opportunity. The turnout of such events used to leave much to be desired. Alfa-Bank approached us with a request to do a video that could improve the situation.

In order to solve this task, we decided to break away from traditional forms and concepts, and came up with something entirely different. We decided to immerse the audience into the ‘World of Alfa-Bank’ that took the form of an ‘island in the sun’, warm and beautiful. We demonstrated what exactly this event had in store for the new clients through the trip of the video’s main character.

In addition to this live event, Alfa-Bank also organizes a similar online conference. We created an additional version of this video that was adapted specifically to the online format.

We almost completely refrained from using the animated graphics, and did everything manually.

These videos are not publically available — please enjoy their single key-frames!

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Awards

Third place US International Film&Video Festival

Cannes Corporate Media&TV Awards silver winner

Project team

Idea
Arina Kazartseva
Pre-production work
Elena Dursunova
Sergey Smagliy
Screenplay
Andrey Kudryashov
Natalia Bogdanova
Director
Andrey Kudryashov
Director of photography
Aidar Sharip
Production designer
Natalia Varlamova
Hand artist
Olesya Petrash
Lampmen foreman
Nikolai Shugurov
Sound director
Anna Semakina
Makeup artist
Ekaterina Ipokova
Administrator
Nadezhda Gorokhova
Editing, sound design
Andrey Kudryashov
Image cleanup
Stanislav Mestyukov
Vadim Kraev
Color grading
Platon Lagutin
Head of production
Irina Pronkina
Producer
Natalia Bogdanova
General producer
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